Cue the Etta James, for at long last MA rings in the news that we now have an Australian real estate agent with a pure focus of Modernist Mid-Century homes.
Armed with 20 years of international advertising and marketing acumen and an abiding dedication to Modern architecture, Marcus Lloyd-Jones washed up on the shores of Australia from his native UK some years back. His intention? To fill a void to which, till this day, had been sorely overlooked by the serviceable yet ultimately pedestrian Australian Real Estate sector; to be the first and only residential Real Estate Agent in this country actively advocating, selling and promoting houses and apartments of architectural merit or significance.
His intention was perfected and is manifest; Modern House, the Australian Modernist real estate agency is now open for business.*
Offering the usual selling and buying services, but also as a selective and knowledgeable agency, Modern House is enabling the custodial transfer of an expanding list of magnificent architect-designed Australian homes from one informed owner to the next.
Marcus Lloyd-Jones as a passionate champion of the best in Modernist, mid-century and contemporary residences will be discerning about the properties which Modern House represents and markets, be they prime examples from some of our foremost architectural pioneers of the mid-twentieth century to the more visionary of today’s young rising stars who ply their trade with their minds fixed on the clear Modernist ethos of ‘design for living’ and their hearts owned by our particularly Australian life. The sales process of Modern House is consultative, surpassing the usual discussion of mere room sizes and location into the more intricate intangibles of historical provenance, context and including an emphasis on architectural photography and copywriting.
For far too long, the Australian housing market has disregarded it’s twentieth century built heritage. A painfully ignored, yet growing, community of progressive home owners, architects, interior designers and other skilled craftspeople have seen their residences and work fall into the wrong hands and lost forever. However, with an empathetic and connected selling agent this no longer has to be the outcome. Modern House understands. Modern House knows what real estate agents overseas have known for years; that properties of this architectural breed have merits far beyond base land value and current trends. That mid-century homes remain the greatest examples of comfortable and sustainable living ever built in this country and that the skill and materials which created these properties are not found everyday or on every Australian street.
Modern House is now primed to see its first steps into a hitherto unknown world of the Australian Modernist housing market. As we observe their commencement in supreme relief that this market call is finally being heard, we would ask you all as a community of appreciators, owners and practitioners to give them a warm welcome also, but we have the feeling that they’ll be just fine regardless.
*Currently Modern House will be concentrating their business in NSW, with a view to expand into other states in the not too distant future.